The real estate industry in Jamaica has long relied on relationships, intuition, and experience. Traditionally, success meant mastering negotiation, understanding market trends through hands-on experience, and fostering strong client relationships. However, as technology reshapes industries worldwide, real estate is no exception. Artificial Intelligence (AI) will start to transform how agents conduct business, analyze market data, and interact with clients. Yet, many professionals in Jamaica remain hesitant, viewing AI as a threat rather than a tool.
The Resistance to AI in Real Estate
Many seasoned Jamaican agents believe AI undermines the personal touch that defines the profession. Some see AI-driven solutions as shortcuts that give tech-savvy newcomers an unfair advantage, while others resist change, convinced traditional methods will always be effective.
Dean Jones, Realtor Associate at Coldwell Banker Jamaica Realty, challenges this mindset:
“The industry has always evolved, and thos…
