A homeowner sits at a dining table in Kingston, three proposals laid out in front of them. Three agents, three versions of confidence, three carefully constructed narratives. All convincing. All rehearsed. But the decision is no longer made in the room. Later, the conversations are replayed, uploaded, dissected, not by instinct or emotion, but by something that does not care who you are. The question is no longer who felt right. It is who survives scrutiny.
When Visibility Lied
For years, the industry sold a simple idea: be seen, and you will be trusted. Post enough, speak enough, appear polished enough, and the market will assume competence. It worked, not because it was true, but because it was rare. In Jamaica, as in London, Toronto, or New York, the agent who showed up consistently, who occupied space, who stayed vis…
