By the Founder of Jamaica Homes
Images used to cost real money. Writing assistants too. Today, I generate most visuals myself, dictate my thoughts by voice, and use AI to tighten grammar and improve clarity. That shift alone tells you something important: artificial intelligence has arrived, and it is already reshaping how we work.
But let me be clear from the outset. AI is a support tool, not a decision-maker.
It can help us communicate better. Used carelessly, it can quietly erode professional confidence, blur accountability, and expose agents to serious risk. Tools may change. Responsibility does not.
That distinction matters more in Jamaican real estate than almost anywhere else.
