Drawn like moths to a flame by the glamour of HGTV and stories of million-dollar commissions, many Jamaicans — and returnees from abroad — have entered the real estate profession in recent years, only to discover the truth: this is not an easy living. It is a relentless hustle where the long road between showing a house and collecting a commission cheque is filled with cancellations, wasted trips, and months of waiting. Licensed realtor associate Dean Jones of Jamaica Homes has been frank about this reality. “Selling homes in Jamaica is not just about showing properties and collecting commission cheques — it’s a tough, relentless hustle that many don’t see or understand. Real estate agents dedicate their time, resources, and even their own money to helping clients, only to be met with indecisiveness, no-shows, and disrespect for the process.”
The history of the industry is filled with this contradiction — outsiders see wealth, insiders feel struggle. For every sale that closes, there a…
