Jamaica Now

Jamaica Now

Real Estate on the Rock

Behind the Viewings: The Safety Conversations Real Estate Agents Rarely Have

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Jamaica Now
Jan 22, 2026
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Surviving as a Real Estate Agent in Jamaica After the Hurricane:

Kingston, Jamaica — Real estate is often imagined as a business of movement: keys changing hands, gates swinging open, new beginnings unfolding room by room. Yet for many agents working across Jamaica today, another reality has begun to surface — one that unfolds not in listings or contracts, but in private messages, uneasy instincts, and decisions made quietly in the name of self-preservation.

Over the past six months, real estate professionals operating in multiple parishes have described a pattern of concerning interactions — not dramatic enough to make headlines on their own, but frequent enough to leave an impression. Vague requests. Resistance to routine professional questions. Pressure applied after reasonable boundaries were set. And, in some cases, behaviour that crossed unmistakably into harassment or threat.

According to Dean Jones, founder of Jamaica Homes and a Realtor Associate, these accounts are not anomalies.

“What agents are describing isn’t theoretical,” he says. “When…

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