Kingston, Jamaica – July 2025 — In a market where housing demand is heating up across the island, first-time homebuyers are facing both new opportunities and serious challenges. With the Bank of Jamaica holding interest rates steady since late 2024 to curb inflation, mortgage availability remains stable — but prices in prime areas like Kingston, Montego Bay, and Portmore continue to rise.
At the centre of this whirlwind is a new generation of Jamaicans trying to get a foot on the property ladder — many of them turning to experienced realtors for guidance.
“In this market, your first home won’t be about perfection. It’s about positioning — positioning yourself to grow,” says Dean Jones, founder of Jamaica Homes and Realtor Associate at Coldwell Banker Jamaica Realty. “Ownership is still one of the strongest ways to break generational poverty in Jamaica. But you’ve got to be strategic.”
