Across global markets, real estate service companies have felt the tremor of a new question: will artificial intelligence replace brokers, analysts, valuers and the advisory firms that sit between buyers and sellers? In the United States and Europe, investor nerves have already rattled firms such as CBRE, JLL and Cushman & Wakefield. The theory is simple: if generative AI can write marketing copy, build valuation models, analyse leases and comb through zoning data in seconds, then perhaps fewer humans are required to close a deal.
But Jamaica is not Manhattan. Kingston is not Chicago. And Montego Bay is not Miami—no matter how much we love a good comparison.
To simply import American anxieties into our Caribbean reality would be intellectually lazy and commercially dangerous. Our housing market, our cultural dynamics, our regulatory framework and our social networks operate differently. AI will absolutely influence Jamaican real estate. It will change how we work. It will improve speed …
