Much has been written about customer contribution to innovation however, far less has been given to the potentially hindering innovation. This paper argues that strong client leadership may have negative consequences for innovation, Introduction
The view that the customer should play a key role in the innovation process is deeply embedded in management thinking (Reich et al., 1996; Dahlsten, 2003; Martin, 2005). Research approach project management approaches, remain firmly focused on pleasing the customer. Although it is recognized that the client can be highly adversarial (i.e. difficult to please), it remains, nevertheless, that there is a lack of detailed research exploring the potentially negative implications of the client focus on levels of innovation. structure outline key features of innovation in construction. Then, the role of the client in innovation – in both manufacturing and capital goods contexts –.followed by a methodology section. case studies (a co-operative housing …
