For many Jamaicans, the dream of owning “more land, more house, more property” is deeply rooted in our culture — passed down through generations from the days of land struggles, family holdings, and the pride of having a piece of the rock to call your own. But before running after the next plot of land or fixer-upper, there’s one critical question that too many people overlook:
Have you fully maximized the earning potential of the property you already own?
In today’s economy, where building materials are expensive, interest rates are unpredictable, and land is increasingly limited in urban centers, the best investment opportunity could be sitting right under your feet — or behind your house.
“You don’t always need to buy more to earn more,” says Dean Jones, founder of Jamaica Homes and Realtor Associate at Coldwell Banker Jamaica Realty. “Sometimes the smartest move is to develop what you already have with purpose and strategy.”
From building income-generating units to subdividing land fo…
