Jamaica Now

Jamaica Now

Real Estate on the Rock

One Letter, One Moment — and a Bigger Truth About Our Industry

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Jamaica Now
Mar 04, 2025
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Dear Reader,

Let me take you back — just for a moment.

Picture a realtor working late into the night. A client, full of hope, is counting on them to submit an offer for a new development before the deadline. The agent puts care into every word of the offer letter. It’s formal, respectful, and sent with urgency.

But it lands in the wrong inbox — the developer’s general sales address rather than the assigned agent.

What followed wasn’t a quiet redirection. It was a full eruption. The kind of reaction you’d expect from a breach of national security, not a simple misdelivery. It raised a question many of us have been quietly asking for years:

Has Jamaican real estate become more about pride than people?

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