By Dean Jones
Realtor® Associate at Coldwell Banker Jamaica Realty | Founder of Jamaica Homes | Chartered Builder, Building Surveyor and Project Manager | Wealth & Income Growth Through Real Estate
April 10, 2025
Selling a home can feel like walking a tightrope. You want top dollar—naturally—but the higher you go with the price, the more you risk falling off the buyer’s radar altogether. That’s especially true in today’s complex and ever-shifting real estate landscape across the U.S., Jamaica, and the broader Caribbean. From Kingston to Kingston—Jamaica to New York—home sellers need to strike a balance between ambition and market reality.
There’s a harsh truth I often share with my clients:
“If your house’s price is not compelling, it’s not selling.”
As much as we all want to believe our homes are priceless, buyers aren’t buying based on sentiment alone most of the time. They’re looking at data, value, and opportunity. Let's explore what that means for you as a seller—and how to do it right…
