For years, Jamaica’s real estate industry moved at a relatively traditional pace.
Property transactions often depended on personal relationships, community reputation, referrals, roadside signs, and newspaper advertising. Many agencies operated quietly within established networks, while buyers relied heavily on face to face interaction and local knowledge to navigate the market.
But in 2016, the competitive landscape is beginning to change.
As Jamaica’s economy shows signs of stabilisation and confidence slowly returns to sections of the housing market, the real estate sector is becoming more crowded, more visible, and increasingly more aggressive in how properties are marketed and sold.
The changes are being driven by several forces at once: growing internet access, diaspora investment, tourism expansion, urban development pressure, and the gradual digital transformation of the industry itself.
A More Competitive Market Is Emerging
Across Kingston, Montego…
