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Real Estate on the Rock

Real Estate Royalty or Customer Catastrophe? A Jamaican Market Reflection

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Jamaica Now
Jun 26, 2025
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Real Estate Royalty or Customer Catastrophe? A Jamaican Market Reflection

There’s a peculiar rhythm to Jamaican life—vibrant, warm, yet marked by a paradox many returning residents and locals alike are quietly whispering about. It’s the subtle dance between being welcomed home and being shut out of opportunity. In today’s evolving property market, there exists a truth that cannot be sugar-coated: the average buyer, often filled with hope and determination, feels like they’re being made to chase—beg, even—for basic information about new developments or resale units.

And this isn’t just hearsay.

Some clients of mine have described the experience as bordering on theatrical—“like someone taking the stage as if they were a god.” One minute, you’re a potential homeowner; the next, you’re backstage, wondering if you even belong in the play.

This isn’t the Jamaica we want to showcase.

It’s not about villainizing developers, realtors, or brokers. Many are working tirelessly. But the cracks are showing. And with the lack of inventory and increased demand, arrogance has c…

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