Kingston, Jamaica — 16 February 2026
A Kingston-based real estate investment firm has announced plans to introduce shell apartments to the local market, positioning the model as a response to rising housing costs and declining affordability for many Jamaicans.
The company, recently rebranded as Different Capital, says it intends to deliver residential units with completed structural exteriors while leaving interior finishes to purchasers. The approach, common in parts of Asia and in Jamaica’s commercial property sector, is being framed as a way to lower the upfront purchase price of homes by removing developer mark-ups on high-cost finish items.
According to the firm’s deputy chief executive officer, finishes can account for up to 30 to 40 per cent of construction costs. Once mark-ups are applied, that share can represent an even larger portion of the final sale price. By delivering a structural shell—complete with windows, external doors, electrical rough-ins and plumbing infrastructure…
