There’s a particular kind of client you don’t spot at the beginning. At the beginning, they seem perfectly reasonable. Engaged, even appreciative. They listen, they agree, they tell you you’re doing a great job. And by the time you realise what’s really going on, you’ve already done the work.
You go in properly. Not half-hearted, not rushed. You spend the day. You survey the property, you shoot it well, you build the story around it. Video, drone, detail. You sit down with them and go through everything — pricing, strategy, agreement — properly, not superficially. You list it where it matters, not just anywhere. You push it — social, direct outreach, your own network. You invest again: better photos, magazine exposure, more content. You keep the communication tight. You do the job as it should be done.
And yet, from the very start, something is off.
The price.
You say 600. They say 858. Somewhere behind that, there’s still a belief it’s worth a million. The market has already answered the…
