By Dean Jones, Founder of Jamaica Homes
AI has already transformed the world, and the pace of change shows no signs of slowing down. Among the first professions to feel this seismic shift were copywriters, but the ripple effects have extended to virtually every industry—including real estate. As Google and other tech giants advance at breakneck speed, real estate agents and agencies must stay attuned to these developments or risk being left behind.
With over two decades of experience in graphic design, web communication, and a BA (Hons) and master’s degree in Communication Design, I’ve witnessed firsthand the evolution of the internet. From its fledgling days in the early 2000s to its current status as the backbone of global commerce, the web has shaped how industries operate, including real estate. Today, the rise of AI and smarter search algorithms are setting new rules for success.
The Challenges of Building Online Authority
One critical area for real estate agencies to focus on is how…
