For decades, much of Jamaica’s real estate industry operated through relationships, newspaper advertisements, roadside signs, office windows, and word of mouth.
A buyer heard about a property through family. An agent drove clients from community to community. Listings appeared in the Sunday papers. Deals were often built through trust, introductions, and personal networks rather than technology.
That world is beginning to change.
In 2016, Jamaica’s property market is entering a more digital phase. Internet access is expanding, smartphone use is growing rapidly, and buyers both locally and overseas are increasingly expecting faster access to property information, photographs, valuations, and communication.
The transition is still uneven. Many agencies continue relying heavily on traditional methods. Yet a growing number of professionals within the sector are beginning to recognise that technology may become one of the defining competitive advantages of the next decade.
Here are five tools a…
