In Jamaican real estate circles, especially among old-time investors and family dinner-table “experts,” there’s a saying that gets tossed around like pepper in soup: “Real estate value double every 10 years.” You’ve probably heard it. Maybe you’ve even said it. But is it really that simple?
Not quite.
This so-called “10-year rule” has been paraded around the global property stage for decades. It suggests that if you buy a property today, you’ll be able to sell it in ten years for twice the price. While this has sometimes held true in select regions and economic climates, real estate doesn’t work by stopwatch, and certainly not in Jamaica, where our market dances to its own reggae beat.
