Jamaica Now

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Real Estate on the Rock

Time, Taste, and the Art of Selling: Why Jamaica’s Homeowners Should Begin Crafting Their 2026 Story Now

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Jamaica Now
Oct 02, 2025
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By Staff Writer | Jamaica Homes Real Estate Feature

KINGSTON, Jamaica — In a country where sunlight dances on verandahs and stories are written into the walls of every home, selling property isn’t simply a transaction — it’s a transition. As Jamaica’s housing market matures and buyer expectations evolve, real estate professionals are urging homeowners to begin preparing for the next great wave: the 2026 market cycle.

That preparation, they say, should begin in 2025 — not as a scramble, but as a season of thoughtful design, restoration, and readiness.

“Real estate in Jamaica isn’t just about square footage; it’s about soul footage,” says Dean Jones, Founder of Jamaica Homes and Realtor Associate at Coldwell Banker Jamaica Realty. “A home that’s cared for, maintained, and ready tells a story of pride — and buyers feel that energy before they even step through the door.”

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