Here are five key points about the use of REALTOR® trademarks in Jamaica:
REALTOR® Membership: A REALTOR® is a member of the National Association of REALTORS® (NAR). It’s important to note that the term REALTOR® should not be used interchangeably with “real estate agent.”
Trademarks: The REALTOR® trademarks include variations such as REALTORS®, REALTOR-ASSOCIATE®, and the REALTOR® block “R” logo. These trademarks signify adherence to a strict Code of Ethics, distinguishing members from other real estate practitioners.
Usage Limitations: Members of NAR can use the REALTOR® marks only to identify themselves as NAR members within the context of their real estate business. Non-members are prohibited from using these trademarks.
Design Standards: It’s crucial to follow design standards when using REALTOR® marks. The preferred form is REALTOR® in all caps with the registered trademark symbol. The REALTOR® block “R” logo also has specific design requirements.
Usage in Marketing: REALTOR® marks ca…
