What’s the Difference Between a Customer and a Consumer in Jamaica’s Real Estate Market?

A beautiful young Chinese Rastafarian man, adorned in vibrant dreadlocks and traditional Jamaican attire, stands proudly in front of his colorful shop, as he unlocks the door and prepares for the day’s customers, set against the stunning Jamaican backdrop, with warm cinematic lighting casting a golden glow on his face

The terms customer and consumer are often used interchangeably in Jamaica’s real estate market, but they have distinct meanings:

Customer:

A customer in Jamaica’s real estate industry is an individual or organization that purchases property or related services. They are the buyer in a transaction, and their main interaction is with the realtor, developer, or property seller. A customer may or may not be the end user of the property.

• Example: A returning Jamaican living abroad buys a vacation home in Ocho Rios. The returning resident is the customer.

• Example: A developer purchases multiple lots in Mandeville to construct homes for sale. The developer is the customer.

Consumer:

A…