There is a particular rhythm to residential development in Jamaica. You see it when you pass a cleared parcel of land that was bush only months ago, now edged with kerbs and optimism. You hear it in the language of brochures and site hoardings — modern living, gated community, an opportunity. And you feel it most clearly in the confidence of developers who know the market is ready, demand is present, and momentum is on their side.
What is less often spoken about — but widely experienced — is the tension that emerges once sales begin, particularly where developers and realtors occupy the same ground.
In smaller schemes, perhaps 30 to 50 units, the relationship is usually straightforward. A developer appoints a sole agency, expectations are aligned, and everyone understands where responsibility lies. In larger developments — 150, 200 homes or more — the arrangement becomes looser. One agency may be favoured, others brought in to assist, stock divided up in varying proportions. This, too, …
