There’s a quiet, almost invisible crisis unfolding in Jamaican real estate.
No walls are cracking, no foundations crumbling — not physically, at least.
But make no mistake: the very foundation of value is being eroded.
It began with a simple gesture — a few agents lowering their commissions to appear “competitive.” What started as a tactical move to win listings has now become an infection spreading through the industry.
Five percent — once the golden standard — became three.
Three became two.
And now, unbelievably, some agents whisper about one.
They tell themselves it’s temporary.
They tell themselves they’ll make it up in volume.
But they’re wrong.
Because this isn’t just one agent’s problem. It’s everyone’s.
Once the first domino falls, the rest can’t help but follow.
