When Di Market Turn Again: Why Fixing Real Estate Recruiting in Jamaica Cannot Wait
Real estate recruiting in Jamaica is not broken because people lack ambition. It is broken because it has never been treated as serious infrastructure.
For too long, recruiting agents has been handled like a side hustle inside the main hustle. A phone call here. A recommendation there. A “link mi if yuh know anybody looking to switch brokerage.” That may have worked in smaller, slower markets. But Jamaica’s property landscape has shifted. Development has intensified in Kingston and St. Andrew. Montego Bay and the north coast continue to attract diaspora buyers and investors. St. Catherine expands by the month. Digital platforms now connect local listings to global audiences in seconds.
Yet the way many brokerages recruit remains rooted in yesterday.
The truth is simple: the teams and brokerages that build recruiting infrastructure now will dominate when transaction volume rises again. And in a country that…
