The conversation around artificial intelligence has become unavoidable. From banking to education, from medicine to marketing, AI has planted its flag firmly in the modern world. Real estate, of course, is no exception. Property platforms now generate instant valuations, neighbourhood profiles, and investment projections in seconds. Buyers arrive at viewings armed with screenshots, spreadsheets, and opinions shaped by algorithms long before they shake an agent’s hand.
At first glance, it is easy to assume that this wave of automation threatens the very existence of the real estate professional. In larger markets like the United States, that fear has been loudly voiced. But Jamaica is not the United States—and that distinction matters more than ever.
Jamaica’s property market is layered with nuance: informal arrangements, inherited land, overlapping family interests, evolving planning rules, emotional ties to property, and a cultural relationship with land that stretches far beyond squar…
