For decades, Jamaican real estate has thrived on something far more powerful than glossy brochures or clever slogans: relationships. The handshake still matters. The phone call still counts. Reputation travels faster than any billboard on the highway.
Yet quietly, steadily, something else is reshaping the landscape — not replacing the agent, but redefining what competence looks like in a modern market.
Artificial intelligence is no longer a distant, foreign concept happening “somewhere overseas.” It’s already here, woven into tools people use daily — often without even noticing. And while some local real estate professionals view AI with scepticism or indifference, others are beginning to recognise a simple truth: this isn’t about machines versus people; it’s about relevance versus resistance.
Many agents comfort themselves with the familiar refrain: “People will always need a real estate agent.” That may well be true. But history shows us that people don’t always need the same kind of a…
